A great deal of excitement over the proposal for Simon Hoggart's memoirs, to be called THE LONG LUNCH and a lot of serious offers resulted in an auction finally won by John Murray. With so many 'celebrity' memoirs failing to take off this Christmas, we are hoping that these extremely funny anecdotal memories of meeting just about every political and media name of the past three decades will fill the readers' appetitie for a 'real' book - written by the real author!